Nurturing Green is a chain of retail stores in high streets/malls in NCR, established with the primary motive of bringing people closer to the environment. It promotes the concept of gifting real, live Green Plants instead of flowers and other monotonous gifts on various occasions like birthdays, anniversaries and many other occasions of joy and sorrow in our life.
Managing Director and Founder, Annu Grover, says
What could be a better substitute to plants that not only show that you care but also grows with time?
It not only helps build a special bond with environment but also builds your relationship with your close ones every time they water the plant. Plants have innumerable benefits which outcast any other gift.”
The organization deals in 2 major sales distribution channels – B2B: Dealing with corporates for Corporate Gifting, Green Décor, Marketing and Promotional, celebrating Green Birthdays of employees and also for green conferences and B2C: Directly dealing with individuals through their retail outlets in malls and high streets across NCR where people can buy gifts and goods for their home décor. They have also recently started an e commerce store where people can buy gifts directly through their website.
On asking about the expansion plans, Annu says “We are in the process of developing a franchisee model. With 30+ franchisees, we now have a strong brand recall acrossIndia. We were surprised to see these queries from down south in Chennai to Chandigarh. We plan to take it pan-India the next few years. Currently we want to be only in NCR. Once we have spread across this region we will start with Hyderabad, Bangalore, Mumbai, Chandigarh and then go to other places as well”.
They also plan on joining hands with Lifestyle, Shoppers Stop and few other retailers by the end of this year.
Nurturing Green also brings special, unique theme based plants for personal and corporate gifting, home décor, gardening and landscaping. With the range starting from Rs 100/- only, they also have special theme products like stress busting plants for corporate organizations, Zodiac plants for birthdays and many exotic bonsai from across the world.
Annu loves to nourish and nurture start-ups and grow them to a sustainable level. Mother Earth was always been closer to his heart and looking at the depleting resources and wastages, he always wanted to develop a business which was capable of changing mindsets and bring the change that everyone wants to see. He dreams of putting a plant in every hand which goes out to Gift and strongly believes that Gifting a Plant is far better than gifting anything else.
For more information on Nurturing Green, click here.
Author: Mansi Bagga
Mansi Bagga is an MBA student, pursuing a course in Communication Management. She is a highly enthusiastic person, always willing to learn more and do more. She is an Indian by origin and a Thai citizen by virtue. She can be reached at firstname.lastname@example.org.
To receive updates in your inbox, click here
If you wish to have your work published at Ek Titli, please click here for more details.