Who will bell the consumption cat?

Who will bell the consumption cat?

Who will bell the consumption cat?
© Istockphoto/Deejpilot

Once upon a time, on a faraway planet, a group of highly sophisticated beings were faced with a crisis. They had made great progress indeed, but it had come at a cost: profound changes to the planet’s natural cycles. Now their atmosphere was warming, their oceans acidifying and their food security was severely threatened. An emergency meeting was called to discuss possible solutions.

After much brainstorming, someone came up with a brilliant idea – that reducing consumption and changing its patterns would help the planet recover and rejuvenate. But, asked a wise old individual: who would take the bold first step? There were many that hesitated and they had many excuses. The beings could not build momentum toward lasting change. The rest, as they say, is geology.

Meanwhile on Earth, all’s well on the consumption front. As the latest global carbon budget shows, the world’s consumer-in-chief is back to its favourite ways: American emissions of fossil-fuel carbon dioxide rose in 2010 after a short lull. Hardly a surprise, for consumption is the engine of the American economy and lifestyle.

But consider two recent news items in the New York Times. “Miami has a hearty Oi (Hello) for free-spending Brazilians” and “Miami real estate market embraces Brazilians”, the headlines proclaim. Turns out Brazilians, armed with cash from a thriving economy, are flocking to Florida’s Miami in droves, lured by cars, jewellery, luxury homes and art. And Miami is leaving no stone unturned to extend every manner of courtesy to the Brazilians.

There is little doubt the economic growth in Brazil will improve the overall well-being of its citizens; that is a statistical given. But as in India and a host of other fast-growing economies, it is likely to fuel the same style of consumption that was hitherto the preserve of rich Western nations. Businesses in Europe and the United States will breathe easy, secure in the knowledge that these emerging markets will more than make up for any temporary setbacks in their own backyards. Ironically, it is in Brazil this year that humanity’s representatives will gather at Rio+20 to discuss sustainable development and the green economy, among other things. There is no agreement on what exactly these terms mean, but fast cars and designer brands are unlikely to figure prominently in any definition. The challenge for those in Rio will be to find ways of improving global human well-being that do not at the same time fuel the sort of consumption that compromises planetary well-being.

Do we have it in us to avoid a fate similar to those beings that lived once upon a time on that faraway planet? In other words, can we bell the consumption cat as in the well-known fable? Coming just a few months before Rio+20, the Planet Under Pressure conference in London has the opportunity to provide some answers. Indeed, it aims to harness new knowledge towards solutions by bringing together the scientific, business and policy communities. Several sessions will collectively address the question of how to transform our way of living so that the pressures on Earth can be abated. Those studying the planet’s natural cycles will interact with experts of human behaviour.

Here’s hoping for glimpses of workable alternatives to the consumptive model, however fleeting these glimpses may be.

Author: Ninad Bondre
Ninad Bondre is Science Editor for the International Geosphere-Biosphere Programme (IGBP) Secretariat.  He is co-convening two sessions at Planet Under Pressure 2012: Adding value to Earth-system science via networking, capacity enhancement and communication (Day 2:  Options and Opportunities:  Meeting Global Needs) and The Anthropocene: tracing the contours of Earth’s newest epoch (Day 1: State of the planet: the latest knowledge about the pressures on the planet). This article originally appeared in Planet Under Pressure

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About Swati Maheshwari

Content & PR-Communications
Swati Maheshwari is an entrepreneur & a Communication Consultant. She is an ardent nature lover who likes to write, click and sing! She assists with PR and Communication for the Ek Titli brand and content for the portal. If you need company for a fancy brunch in the city, reach her at Swati.Maheshwari [at] EkTitli.org

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